WiT Virtual Summit: Startups must pursue the full spectrum of sustainability: Andrea Traversone, Amadeus Capital Partners

Andrea Traversone, managing partner, Amadeus Capital Partners, calls the “customer acquisition” was a misnomer because often it was about acquiring transactions, not customers. Businesses that had to spend lots to acquire those would not do well at a time of…

WiT Virtual Summit:  Startups must pursue the full spectrum of sustainability: Andrea Traversone, Amadeus Capital Partners

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Andrea Traversone, managing partner, Amadeus Capital Partners, calls the “customer acquisition” was a misnomer because often it was about acquiring transactions, not customers. Businesses that had to spend lots to acquire those would not do well at a time of more expensive capital, and he adds that travel startups which focus on unit economics, alternative distribution channels and sustainability would thrive in the future. And even though Covid-19 has made it more about survival, he believes sustainability would remain important and governments would continue to insist on corporations following ESG – Environmental, Social, and Governance – criteria. Listen to his interview during the WiT Virtual Summit on June 24.

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