Turning data into insights: A deep dive on attribution and engagement

You can’t improve your business if you don’t know what to optimize. That’s why strong data practices and analytics are so important to growing organizations. Data gives you the power to understand which marketing campaigns are winning and to identify…

Turning data into insights: A deep dive on attribution and engagement

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You can’t improve your business if you don’t know what to optimize. That’s why strong data practices and analytics are so important to growing organizations. Data gives you the power to understand which marketing campaigns are winning and to identify what makes users join, activate, and come back for more. Join Harini Karthik, Director of Data Science at Shipt, as she shares a step-by-step guide to delivering marketing attribution and product engagement analytics for Target’s delivery app.

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