Time to Embrace Social Media Marketing – Eyeforpharma & LiveWorld webinar

Patients and physicians are increasingly turning to social media to find information, make connections and communicate. But instead of running towards the discussion, pharma veers away for fear of compliance and adverse event reporting. This dichotomy cannot continue – social…

Time to Embrace Social Media Marketing - Eyeforpharma & LiveWorld webinar

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Patients and physicians are increasingly turning to social media to find information, make connections and communicate. But instead of running towards the discussion, pharma veers away for fear of compliance and adverse event reporting. This dichotomy cannot continue – social media must be embraced as a central part of any strategy, whether the goal is condition awareness, brand perception or even to accelerate time to diagnosis. Experts from Celgene, Roche and LiveWorld discuss the framework for how to do this successfully.

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