NOT3S x New Era

In the last two years, Not3s, has carved out a reputation for rap infused pop bangers that encapsulate the fierce sound of street-level London, imbued with a vibrant energy. On the one year anniversary of his most recent EP, Take…

NOT3S x New Era

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In the last two years, Not3s, has carved out a reputation for rap infused pop bangers that encapsulate the fierce sound of street-level London, imbued with a vibrant energy. On the one year anniversary of his most recent EP, Take Not3s II, he’s collaborated with New Era to create a one-off cap. The design features the crouched Dragonball Z-inspired figure from the artwork, going into full super saiyan mode, as well as the logos of both Not3s and New Era.

“I’ve always liked New Era, from snapbacks to strap backs to whatever other style, so this felt like a natural bond,” says Not3s. “Fashion is important to me, because it shows the kind of person you are. You have Idris Elba, Pharrell Williams and then you have Not3s,” he jokes. “Clean, just clean.”

Agency – Kinc
Production – Crater Global (UK)
Director – Simon Morehead
DP/Edit – Louis C Brandt
Colourist – Julien Chichignoud

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