For startups, both intellectual property and branding are critical to success. Legal and design aspects are closely related, and must be carefully coordinated when bringing a product to market. Even when companies are familiar with best practices, their approaches may collide with the reality of building a business.
In the second part of our webinar series titled “Intellectual Property and Branding for Startups: Legal and Design Best Practices, and Real World Considerations,” a seasoned entrepreneur from startup Revolution Cooking and four respected professional advisors provide a behind-the-scenes look at the process of launching a product. The program places a particular emphasis on the convergence of the industrial and brand design process and intellectual property considerations. Live Q&A follows the presentation.