A professional salesperson is someone who is dedicated, professionally, to meeting the needs of customers. This task, although it seems simple at first glance, requires a lot of commitment and dedication.
Mike Dastic -The functions of the seller
The role of the seller is not limited simply to selling and providing customer service, but his task includes a broad set of activities that allow him to achieve certain objectives, such as attracting new customers, retaining existing ones, improving participation in the market, among many others.
A good seller is in charge of establishing a link between the client and the company; contributes to the resolution of problems or conflicts; properly manage your sales area; and it is integrated into the different marketing activities carried out by the company it represents.
Generally, the other functions that an average salesperson is also in charge of are: attracting new customers; keep current customers; to know in depth all the products and services that the company offers; know the market and the competition; efficiently manage your client portfolio; and constantly train to update your sales techniques and strategies.
To carry out all these functions effectively, the professional salesperson must be committed to his work and logically have a series of specific attitudes, skills and knowledge.
Attitudes: commitment, enthusiasm, determination, patience, responsibility and honesty.
Skills: listening skills, effective communication, empathy, proactivity, planning and organization.
Knowledge: technical knowledge, about products and service; brand and market knowledge; knowledge of human relations and customer behavior.
Selling is one of the most controversial activities in the business world. It is necessary and at the same time hated. In fact many hate to sell and view all sellers as scammers. At Gestion.org we find it necessary to clarify ideas about selling, so in this article we will talk about how to be a good seller. We will showcase the qualities of a good seller and some existing false myths about sellers. Do you want to learn the skills of a good salesperson and increase the sales of your business? Then stay because you are going to learn a lot.
What is a seller?
A salesperson is a professional who is dedicated to sales, it is anyone who usually performs this function already in the store, doing the activity door to door or by remote means (telephone or Internet). The main quality of a seller is not simply the skill to sell easily here and now
Techniques and characteristics of a good seller
A good salesperson must not only have the necessary skills to carry out his work without difficulties, but must also know some techniques to achieve more and better sales.
Mike Dastic tells us about 10 characteristics that a seller must have to achieve his goal.
1. Good presence
A good presence gives a good image, and if the products enter through the eyes, the sellers must also give an adequate image. A scruffy salesperson gives a bad image to the company and the product. Do you want to know how to be a good clothing seller? Then you should be dressed according to the style of clothing you want to sell. The same happens to be a good seller of insurance or new cars, your image must be impeccable.
2. Know the product
A good seller must know the product with all its characteristics, advantages, disadvantages, price and everything necessary to present it to the customer. Knowing all the characteristics of the product is one of the keys to selling, since there is an answer to all possible questions and the benefits of what is promoted can be highlighted.
4. Comparison technique
Sometimes, especially at the door-to-door, the customer can be shown that their neighbor or friend has it, so if an acquaintance of the person has purchased that product, displaying it may result in the purchase.