Manage the Trial Experience to Convert More Deals

Buyers need to experience a solution for themselves to understand how it will solve their challenges and help them achieve their goals. Trials have long been a path towards this proof point. Research shows that trials must be managed by…

Manage the Trial Experience to Convert More Deals

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Buyers need to experience a solution for themselves to understand how it will solve their challenges and help them achieve their goals. Trials have long been a path towards this proof point. Research shows that trials must be managed by setting expectations and actively facilitating the experience. Learn three tactics for converting more trials to closed-won deals.

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