Manage the Trial Experience to Convert More Deals
Buyers need to experience a solution for themselves to understand how it will solve their challenges and help them achieve their goals. Trials have long been a path towards this proof point. Research shows that trials must be managed by…
Buyers need to experience a solution for themselves to understand how it will solve their challenges and help them achieve their goals. Trials have long been a path towards this proof point. Research shows that trials must be managed by setting expectations and actively facilitating the experience. Learn three tactics for converting more trials to closed-won deals.