Jack Gilford Cracker Jack Commercial “Some Kids Never Grow Up” ~ 1968

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Jack Gilford Cracker Jack Commercial "Some Kids Never Grow Up"  ~ 1968

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more at http://quickfound.net/

Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

https://en.wikipedia.org/wiki/Cracker_Jack
Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/

Cracker Jack is an American brand of snack consisting of molasses-flavored, caramel-coated popcorn and peanuts, well known for being packaged with a prize of trivial value inside. The Cracker Jack name was registered in 1896. A slogan, “The More You Eat The More You Want”, was also registered that year. Some food historians consider it the first junk food.

Cracker Jack is famous for its connection to baseball lore. The Cracker Jack brand has been owned and marketed by Frito-Lay since 1997. Frito-Lay announced in 2016 that the prizes would no longer be provided, replaced with a QR code which can be used to download a baseball-themed game…

The origin of sugar-coated popcorn with a mixture of peanuts is unknown but probably dates to the early 19th century, and is perhaps an American recipe. Sugar coated popcorn was manufactured and sold in America and mention of this is found in newspapers and periodicals… In the December 5, 1885 issue of Scientific American, page 362, an inquiry was published asking how the sugar coating was prepared after the popcorn had popped…

In Chicago there are two legends of how Cracker-Jacks originated. The oldest attributes it to Charles Frederick Gunther (1837-1920), who is also known as “The Candy Man” and “Cracker-Jacks King”. Another attributes it to Frederick William Rueckheim—a German immigrant known informally as “Fritz”—…. In 1873, Fritz bought out his partner, William Brinkmeyer, and brought his brother Louis Rueckheim over from Germany to join in his venture, forming the company F.W. Rueckheim & Bro.

The Rueckheim Brothers produced a new recipe including popcorn, peanuts, and molasses, and first presented it to the public at the World’s Columbian Exposition (Chicago’s first World’s Fair) in 1893. However, the molasses was sticky in this early prototype.

In 1896, Louis discovered a method to separate the kernels of molasses-coated popcorn during the manufacturing process. As each batch was mixed in a cement-mixer-like drum, a small quantity of oil was added—a closely guarded trade secret. Before this change, the mixture had been difficult to handle, as it stuck together in chunks.

Naming and packaging

In 1896, the first lot of Cracker Jack was produced, the same year the name was registered. It was named by an enthusiastic sampler who remarked: “That’s a crackerjack!” (a colloquialism meaning “of excellent quality”). The product’s tagline—”The More You Eat, the More You Want”—was also introduced in 1896… In 1922, the name of the Chicago company was changed to The Cracker Jack Company…

https://en.wikipedia.org/wiki/Jack_Gilford

Jack Gilford (July 25, 1908 – June 4, 1990)[2] was an American Broadway, film and television actor. He was nominated for the Academy Award for Best Supporting Actor for Save the Tiger (1973)…

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