Bryan Rotella: Whenever our relationship hits a crossroads where the customer and a provider of a service feel both that the relationship is so stressed and unfulfilling, I feel something needs to be done. Unfortunately, that’s exactly what legal services feel like in the 21st century for most business owners, and it’s not that well kept of a secret anymore, it feels the same way for many of the lawyers working at the big billable hour firms that service many of these clients. See, corporate law has been its own prehistoric-run industry sustained for generations on this idea that the billable hour is a necessary evil. It shouldn’t have to be that way.
Bryan Rotella: So one day I was thinking, what if a legal model could be created that one, provides complete legal services for an allotment of monthly budgeted hours and a flat predictable price, like a subscription service that many of us have in other parts of our life. A model that each month the client gets to choose what it is that they want their lawyers focused on the most. Two, a fully staffed firm of generalists, primary care-type lawyers who understand the risks that are most important to businesses not only day-to-day, but month-to-month and year-to-year. Fast, actionable advice provided within minutes and most often hours, not waiting weeks or even months for some lengthy, expensive researched memo. And four, what if your lawyer was trying to prevent your problem before it ever happened? Not just coming in and running the meter after an expensive cleanup needs to be done.
Bryan Rotella: I believe these questions have now been answered and as a result, the legal industry’s revolution has begun. That’s why at GenCo Legal, we are so very excited to introduce the budgeted hour. Everything the billable hour is not. A legal services model built for the 21st century business, especially those businesses that operate off budgets, not blank checks. I’d like you to try it, and now more than ever, we’re confident you’ll agree it’s time for your business to lawyer differently.