BEAUTY DRIVEN TO EXTINCTION, YANGON ရန်ကုန်
Set to beats of poem, Burmese actress Ma Aye Thaung presents the dim reality of a natural beauty disappearing in Myanmar. The only way to reclaim our beauty, she pleads, is to change our behavior. We must reduce our dependence on single-use plastics especially when going to market and feeding our families.
This 60-second public service announcement was scored by Diramore, Myanmar’s acclaimed composer and music director.
The spot was envisaged by Thant Myanmar for its advocacy of single-use plastic reduction. It aired during the Doh Gabar multi-media exhibition marking World Environment Day 2020 and on Channel ME (MRTV Entertainment). Produced in studio by Forever Group in Yangon with funding provided by European Union.
Directing, ideation, art direction & styling, editing.